A strong brand identity doesn’t happen overnight. And it’s not enough to pick colors and make a logo. The art of creating a logo is just one part of the process of creating your brand identity – and it by no means ends there. It’s...
Nike. Toms Shoes. GoPro. Uber. Ben & Jerry’s. These are all examples of brands whose brand names alone conjure vibrant images of who they are and what they stand for, and they all have passionate audiences to boot. That’s in part due to their genuine...
How Getting Interviewed on TV Can Blow Up Your Business (in a good way) Being featured as an expert on television might sound like it’s a difficult thing to do. You may be asking, how can I be interviewed on TV? How can I be interviewed...
Video makes communicating easier, and it’s one of the fastest and most effective ways to engage your audience. Staying ahead of the PR and marketing trends with video can be a challenge, so we’re helping you stay on trend with these three unique ways...
When it comes to being in the nonprofit world, we know just how important it is to have the right amount of volunteers on-deck helping and supporting the mission as well as making the impossible actually happen! A major fundraising event is around the corner...
Click on the websites of credit unions across the country or flip through any industry publication and you’ll see that it has been a busy year. With membership drives, the launch of new digital platforms, communication initiatives, philanthropic efforts and yes, a bit of behind-the-scenes...
Let’s face it, businesses aren’t doing things to benefit the community just to get recognition (or so they shouldn’t be). But doesn’t it help to know that an organization’s continuous support for the community can be recognized, even applauded, so that more people are inspired...
[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Post: Top 5 branding mishaps to avoid" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] https://youtu.be/V9xov0DjS-8 When we think about great branding, these iconic images likely come to mind McDonalds distinctive yellow ‘M’ Coca Cola’s red and white lettering and Starbucks’ green mermaid. Companies spend copious...
At National Strategies PR, we’re passionate about building brands. We spend countless hours consulting clients on ways to elevate their brands -- and now; we’re taking our own advice. ...